Tips for finding the right Instagram Reel hashtags for your brand

[shaownhasan]

You know the value of using Reel israel business email list hashtags on Instagram—but how do you find the right ones? Follow the best practices below to add hashtags that are relevant to your brand and resonate deeply with your audience.

Know your buyer personas
Before you start writing down hashtags, you need to truly understand your target audience. What does your ideal buyer look like? Which accounts do they follow on Instagram? What type of content do they like to engage with?

Dig into original research and analytics to find out key characteristics of your potential customers. Note the hashtags used in Reels these people are interacting with the most.

Then, use these insights to guide your own hashtag strategy. Incorporate relevant hashtags in your Reels that align with the niches and interests of your target audience.

Remember—you are a business creating content to achieve certain goals, whether that’s brand awareness, lead generation or sales. Targeting everyone and anyone is not going to get you results. Focusing on users who match your buyer personas will.

Analyze your competitors
Keeping an eye on your competitors’ content can give you ideas for hashtags you can use in your own Reels. Watch for videos that get the most engagement or views. What hashtags are they using? How many hashtags are they adding to their videos? Are they going after niche keywords or broader hashtags?