As many companies are already looking to understand the marketing results that their businesses have generated, there are several websites that show the metrics to be analyzed by the marketing team.
However, given that each organization has different objectives, the big problem with this is that employees are left wondering which indicators they should actually evaluate, as there are a large number of recommended metrics on the Internet and in monitoring manuals.
Therefore, to begin with, every business must make realtor email list a complete plan for managing its business strategy. Before developing actions, it is necessary to determine the goals that your brand wants to achieve in the short, medium and long term.
Some of the main metrics used in companies are:
ROI
ROI, or Return on Investment, is one of the main performance indicators that your company can use. The metric calculates the profit generated by the business's marketing actions, such as the ROI of content . To do this, it considers each expense, as well as the profit generated. It must include both fixed costs (salaries, taxes, software, etc.) and variable costs (hiring freelancers, taxes, etc.).
To calculate ROI, use the formula:
(Gain obtained – Investment made) / Investment made
If the investment made was very large, your ROI may be negative for a period of time, as it will take time for the return to appear and the positive balance to be visible. This time is called payback.
Conversion rate
This indicator is used to measure whether you have achieved the intended marketing results, which could be a download, filling out a registration form or even a purchase.
The rate can show whether your strategy is able to achieve the main goals proposed. If they are not achieved, you will need to review your planning and develop actions to solve the problem and increase your rate. To calculate this, simply divide the number of conversions by the number of visitors.
Customer Acquisition Cost
With this metric, you can understand how much it costs your company to acquire a new customer through marketing strategies. To calculate this, simply divide the investment made by the number of new customers acquired. As an investment, you should consider all the expenses involved in acquiring customers, such as those related to the marketing and sales team.
To use it, simply apply the following formula:
CAC = (total investment in Marketing + total investment in Sales) / number of new customers