In general, the following situation with trends is developing in social networks:
Instagram - for communication with the audience and trade.
Tiktok - to increase reach and get free traffic.
YouTube - to attract new audiences and increase brand awareness.
Anti-trends
When discussing trends, we should also mention what SMM specialists would do well to avoid in the new year.
Previously, the use of high-frequency hashtags was positioned as a method of quick promotion. However, in 2021, this method is no longer relevant. Popular hashtags will only harm promotion - posts will get lebanon email list lost in the general mass of content.
To highlight your content, it is advisable to use low-frequency unique hashtags. Come up with your own hashtag that is associated with your activity and that no one has used before you.
Mass following
The time when reactions were a priority is over. Now the number of likes does not matter much if there is low audience engagement. Audience preferences have changed, algorithms have changed. Now interesting content is more valuable, which users are ready not only to like, but also to view, comment on, save. Mass cheating does not make sense - it does not contribute to the growth of popularity and does not help in generating sales. However, mass following may well become the reason for blocking.