When is the best time to post on Instagram in 2024?

shaownhasan · Post by **shaownhasan** » Tue Jan 21, 2025 5:21 am

Disclaimer: Data from Sprout Social include laos business email list users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

Fridays at 11 a.m.
Best days to post on Instagram: Tuesdays, Wednesdays and Thursdays
Worst days to post on Instagram: Sundays
Based on data from Sprout Social, a data heat map show shows the best times to post on Instagram globally in 2024.
Where Facebook was the most-used platform by marketers worldwide, Instagram comes in second at 80%. Interestingly, Instagram ties with Facebook for the social media platforms that offer marketers the highest ROI at 29%. This is because social media continues to evolve with ecommerce and offering frictionless experiences to users. And even though the competition for short-form video between Instagram and TikTok continues to heat up, Reels still generate more likes and saves than static Instagram posts.

The best times to post on Instagram are weekdays generally between 10 a.m. and 2 p.m., with Tuesdays and Wednesdays engagement times extending to 4 p.m. We recommend scheduling posts Tuesdays through Thursdays between 10 and and 3 p.m. for optimal engagement. It’s wise to test these benchmarks against your current metrics too.

Instagram has grown a long way since its photo-only days. The app, which has 2 billion monthly active users, is a platform to share images, videos, Reels and live streams, just to name a few creative content types. It is also an avenue to collaborate and partner with other brands and provides a stream of revenue through its ecommerce capabilities.