Selling through channel integration. Breaking the paradigm of starting from scratch.

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Furthermore, it is only through the use of models to sell via channel integration that brands , with their products and services, reach the market in a tangible way . By acquiring them, the consumer somatizes them by making them their own. All efforts directed towards this line are translated, in turn, into income and recognition , like corporate oxygen.



For this reason, the sales departments of companies continue to strengthen even in the most difficult times, like a relentless engine that sustains them even in the deepest crises.



Sophisticated sales solutions

The way the pandemic put our way of life on hold and, therefore, the functioning of the economy, the fervour with which consumer habits were activated in the de-escalation and the new slowdown derived switzerland whatsapp lead from inflation and the scarcity of raw materials, has accustomed us to managing, in the short term, with a cyclical , almost pendular, vision of resources. Like those children's carousels, where being on or off the wheel is only punctual, inescapably determined by the moment in which the photograph is taken.



Precisely, to give even greater meaning to this vital function, reconciling the desired volumes with the acquisition costs required by the financial departments, the market is asking companies specialized in sales to design sophisticated solutions , which, although they require a high complexity in their architecture, conclude with simple proposals, such as finished products , to offer to brands.



Furthermore, for the same reasons, it requires new formulas to ensure that companies meet the objectives they set for themselves, with exponential , if not quantum, growth to make up for lost time.



Classic models , where sales teams, whether in-house or specialized, were required to reinvent themselves every day, where what happened yesterday will have no impact tomorrow, are being questioned for being inefficient and expensive.BREAKING THE PARADIGM OF STARTING FROM SCRATCH



A model based on experience

The same thing happens when the approach to the consumer is carried out without any prior knowledge of their circumstances and motivations. Selling through channel integration is no longer conceived as a merely transactional act linked to the product, but as a relational model closely tied to experience .



Each purchase acts as the best trigger for the next purchase. Therefore, it is key to eliminate as much noise as possible, provide valuable information to the consumer and remove friction in interactions.



Once the diagnosis has been made, the appropriate treatment requires some differentiating ingredients, the perfect dosage and the intervention of proven specialists.



The differentiating elements must be business intelligence , as a strategic layer, which acts as a conceptual umbrella for the process, and the technology necessary to connect all the pieces and the underlying information in the most appropriate way.



If, in addition, we bring together highly qualified teams , specialized in all the necessary disciplines, so that they are integrated not only functionally, but structurally , all oriented towards results , we will have all the necessary levers to propose a healthy recruitment:




On the one hand, it is about integrating marketing and sales , like a harmonious fluid, where the message and the product go hand in hand, inseparably. For this to happen, it must also impact the distribution channel, when it is not about actions in an open market and without intermediaries.


In addition, accompanying the client in their on/off line process with the brand, multiplying the interactions with them within the same context, where the consumer has the initiative and the specialists are the ones who propose different closing alternatives , with the greatest comfort.


Taking care of the value of data as a nutrient for commercial efficiency. To do this, we activate the culture of registration, considering each one as a valuable asset demanding value. Knowing our buyer we can offer them a personalized suggested offer .


Generate a database for the brand, qualifying the undecided, to relaunch the commercial process, once again, within a rigorously planned and executed strategy. In this way, each commercial impact, depending on the result, facilitates future actions.


Build a landing platform for all information, connected from end to end, that returns concrete action plans, with such efficiency that it could even fill the sales consultant's interview agenda with previous and relevant content.


All in all, it is about articulating multi-channel models where decision-making can be automated , as a consequence of measuring the result of all actions and the real effect of the assets used.

This will determine the next best possible action to ensure the desired outcome.

We will also have broken, forever, the paradigm of the “zero” moment . Of starting over.