The importance of drawing a commercial project from a blank sheet of paper

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If your answer to any of the above questions was affirmative, you will have felt, quite logically, misunderstood and disappointed. From my point of view, this process always leads to this end: Not everything works for everyone .



To avoid these undesirable results, it is important to turn the entire methodology into an inverse model, putting demand at the center , instead of offering what is already available. In this way, a commercial project is built from the specific requirements of each brand, with the commitment to design the best proposal, according to a modular system .



By opting for a modular system , developed ad hoc for australia whatsapp lead each industry , business and geography, we can configure the sales solution by applying only the services that we believe are applicable, thus creating personalized functionality for each user and adjusting the cost items to only those that will have true usability.



Salesland's twenty-two years in the market, applying commercial consulting solutions linked to results , have taught us that, beyond the essential layer of experience, in order not to repeat mistakes, what really works, in the long term, is to personalize each commercial project , to make them, precisely, unique. For this reason, the strategic development of effective projects must be built backwards. What is relevant is to investigate what is really needed and to delve into what does not work in the current execution.



Thus, starting from a blank sheet of paper, to avoid dubious biases, it is appropriate to opt for the formula of taking all the requirements in order of importance and according to their ease of implementation, to begin building a robust process that anticipates the desired results .



Just as TSMA was the pioneer in the world of Account Based Marketing when it realized that generic marketing strategies and sales launches were not bearing fruit in the digital universe, at Salesland we understand that this same strategy, with the specific needs of each user as its central axis, applies to all channels : physical and digital .

The difficulty lies in building tested processes that are quick to implement and that ensure results , in a boutique format, with the same speed that the market offers its standard solutions. To achieve this, the perfect functioning of the following levers is required:



Specialized teams by business lines and industries , so that they provide specific demand with commercial projectknowledge of solutions, analysis of the competition and the circumstances of the sector.


Modular, already designed solutions that can be adapted by projects based on agreed and relevant KPIs , allowing for correct usability of all the parts.


Ability to develop the entire end-to-end process in an integrated manner, if required, and, at the same time, flexibility to adapt to those processes and resources that the client already has internally.


Proprietary technology that provides intelligence and traceability to the entire process.


It is not about managing feelings or generating expectations from the nebula of perceptions, but rather about applying method and science to the commercial process. What is needed is to define measurable practices and ensure verifiable results .

Ultimately, it is not about offering what might work for others, but about designing, for each case , necessarily together , only what a specific brand needs , making sure that we share the same objectives.