One of the most important phases of a Digital Marketing strategy is measuring results. Without this, it is impossible to know whether your actions are having the desired impact or whether they need to be adjusted to optimize the effectiveness of the campaign.
Therefore, it is essential to know how to monitor the performance of your digital marketing strategy , that is, what data to monitor and how it can help you determine whether you are close to your marketing objective or not.
It’s not enough to just look at the graphs, diagrams and tables art director email list that analytics tools present — you need to evaluate the results intelligently and interpret what they really mean.
With this in mind, we have separated the main digital marketing metrics in relation to traffic to your website or blog, conversion and sales.
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Digital Marketing Traffic Metrics
Increasing the number of customers and increasing sales are closely linked to the growth of quality traffic to your website. Let's look at some metrics in this regard.
Number of visits to the website
The number of website visits is a metric that gives an overview of the volume of people who are reaching your pages and having contact with your brand.
It is important because it allows us to clearly see whether traffic is increasing or decreasing over time, which is an indication of the effectiveness of your marketing actions, but which managers need to examine with the help of other metrics.
In fact, web analytics tools allow you to analyze the number of unique visitors over a period of time, which helps you get a better idea of the number of users who actually visited your website.
If a person views a page and then refreshes it immediately, for example, this will count as two visits, even though they came from just one user.