Trend 2. Studying the target audience and its detailed segmentation

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In 2024, companies have finally come to the understanding that it is very important for them to know their audience. While the B2C segment has come to this conclusion a long time ago, some B2B representatives continued to promote themselves. However, the following questions are now becoming especially acute:

What are the positions of the people who will be targeted by the advertisement? What are their interests and capabilities?
What format of interaction do potential clients prefer with their potential suppliers? Which communication channel attracts them the most?
Which advertising format will best suit the chosen audience?
To answer these questions, companies must conduct research. This helps to obtain a detailed portrait of the target audience and segment it, so that individual advertising messages can be created later. It is research and an individual approach to the target audience that will become the drivers of advertising development.