WeChat: 1.26 billion MUA
Main data:
Company: Tencent
Country: China
Launch Year: 2011
WeChat
Users can make calls and send messages, shop online, transfer money, and much list of estonia consumer email more. Many WeChat users call it "the app for everything" or "the super app" due to its wide range of functions.
Facebook and Twitter are banned in China, and WeChat is a popular alternative. In fact, it is the most popular social media app in China .
So WeChat is a good option if you want to increase your brand awareness in China .
If you want to advertise on WeChat, the platform offers three main advertising placements:
WeChat Moments Ads
WeChat Article Banner
WeChat Mini Program Announcements
6. TikTok: 1 billion MAUs
Main data:
Company: ByteDance
Country: China
Launch Year: 2016
TikTok
TikTok (or Douyin in China) is a short-form video hosting app created by ByteDance in 2016.
The app is heavily based on trends and memes. Users can " stitch " and collaborate with other video creators or simply post their own interpretations of the latest viral trend.
TikTok was the fastest global social network to reach 1 billion MAUs in 2021 .
While there is a community for just about anything on TikTok, the audience is very young : 25% of users are between 10 and 19 years old. 22.4% are between 20 and 29 years old.
WeChat started out as a messaging platform, but just like WhatsApp, it is now much more
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