What is it and how does it work?

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Email marketing is a digital marketing strategy that involves using email to promote specific products, special discounts, or other services to a targeted audience.

Email marketing aims to reach a massive amount of potential customers with little investment.

With these emails, you are persuading your cio cto email list potential customers or clients to take a particular action, it will also increase brand awareness and customer loyalty. With a good email marketing strategy, you will ensure that you stay on the minds of your customers.

We've all seen these emails arrive in our inboxes, so we know that the beauty of email marketing is that (usually) the messages are tailored and focused on your specific needs and interests.

By using email marketing, you can ensure a more personal touch than with social media advertising. It offers a much greater chance that your potential customer will be drawn to the personalization, rather than simply scrolling through their feed and not seeing anything that suits their needs.

History of email marketing
Email marketing has been around since the early days of the Internet and has seen tremendous development since then.

During the 1990s, companies began collecting email addresses to contact potential customers with promotions and newsletters, although this was a primitive version.