Her keywords are highly relevant to the ads she writes, which undoubtedly plays a role in her high click-through rate. High-Performance Ad Text She uses ad variations Within each ad grouptwo desktop ads and two mobile ads at the same time to test which ads perform better. Christie has done this and is able to easily compare the performance between ads. For example, Christie found that using "free shipping" in her ads caused some confusion, so she decided to adjust the ad text to improve performance.
You can also try changing up your title punctuation and unique selling Sri-lanka phone number library props. She has enabled sitelink extensions. Sitelink extensions extend the presence of Christie's ad copy to drive more clicks and traffic to her website. Her website link "" has generated over impression clicks. Ad copy for brand sitelinks is simple and includes a clear call-to-action. For example, "Call to reserve your gear." Every ad needs a clear call-to-action so searchers know what the intended action is before they click on the ad.
What Else She Can Do There is still room for improvement in Kristy’s ad text, including the following. Kristy should add punctuation at the end of the line description. What this does is the punctuation tells Google to pull the description line into the title when Christie's ad appears at the top of the search results page. This increases the time your ads are displayed and is proven to increase click-through rates. Google Ads should add a descriptive line to its display before and after the ad. For example, add a descriptive line to the display as an opportunity to expand the description of your ad.