Instagram Live offers a variety of interesting features to use during your broadcasts. You can choose a particular filter for your video, turn on the flash, or add a title to inform your audience about the topic you're going to discuss.
The social network also allows you to configure some settings before starting the broadcast.
If you go to the settings located on the top left, you can choose whether you want to allow comments during the video or if you want to exclude some followers from viewing. You can also select whether you allow the video to be shared or if you want to save it to your gallery.
Another feature available in the app is the ability to belgium whatsapp number database notify users via direct message about the publication of your video. To do this, simply click on the arrow icon next to the comment box and select the people you want to notify.
How Instagram Lives Can Help Your Business?
Instagram is already a widely established social network that allows companies to maintain a close relationship with their followers, carry out advertising campaigns and sell their products and services.
Live streams play a vital role for brands: they serve multiple purposes and generate high engagement . Learn below how these streams can help your business grow.
Real-Time Interaction
Instagram Live broadcasts have the spirit of streaming, that is, they allow you to connect with your audience in real time and also encourage ongoing interaction.
Priority in Stories
Live broadcasts are displayed at the beginning of your followers' stories, so the first thing they will see when they start browsing through this section will be your broadcast. This directly translates into greater reach and more views.
Increase in Followers
The most engaged live videos are featured in the explore tab and can significantly increase your brand visibility without the need to pay.
Greater Lead Capture
You can use Instagram to capture leads by creating calls to action:
Sharing links to your branded materials in connection with the Live.
Inviting them to sign up for your brand's newsletter.
Distributing a contact landing page.
If the information you offer is relevant to your users, they will have no problem sharing their data in exchange for that valuable content.