WhatsApp opens up space for informal conversations, as well as breaking down regional and time barriers. Although these features bring customers closer to your brand, they should be used with caution.
Therefore, it is essential to maintain ethics and professionalism with practices such as:
pay attention to the time of sending the message so as not to make your approach inconvenient;
use the appropriate tone of international mailing list voice for your business and customer profile;
request permission before uploading any media, especially audio.
6. Ensure the security of the information being processed
Use these resources to keep your contacts and company data safe:
two-step verification;
restricting access to the application to authorized employees only;
antivirus on mobile devices and desktops;
good team training on the importance of confidentiality;
compliance with regulations, mainly the LGPD, General Data Protection Law.
Learn more about this layer of protection in the article: “ LGPD in sales: how important is it and how to apply it? ”
7. Explore different engagement strategies
There are several engagement strategies that you can use to provide customer service via WhatsApp. For example, you can take advantage of the app's multimedia features and send promotions and discounts to customers registered in your database using photos, videos, audio, and links, encouraging them to buy again.
And look how interesting: the Opinion Box survey found that 82% of respondents have already received commercial offers from companies they had never spoken to through this app. And do you know what these people did? 47% read and responded to the ones they found interesting !
Great opportunity, don’t you agree? However, be careful not to make this engagement strategy seem invasive. Learn how to avoid this mistake in the article “ How to approach a customer on WhatsApp: 5 practical tips! ”
Other great options are to create broadcast lists and set up customer groups to send information, tips, updates, and exclusive content to participants.
And more! Take advantage of the convenience of WhatsApp support to support your customers at every stage. Download the e-book now: “ Guide: what is sales follow-up and how to do it ” and find out how to carry out this activity accurately!