In addition, it is possible to upload pre-recorded one-minute videos and hashtags allow you to find and follow your favorite content.
The most popular videos are those in which users record themselves lip-syncing, although challenges and surprising content, such as parkour, and memes, are also very popular.
If there is one thing all the videos have in common, it is humor, and the most viral content is the one that has the greatest ability to make us laugh.
This is the great advantage for brands, since humor has great potential to connect with consumers.
The reasons for Tik Tok's success
The sheer volume and variety of videos available have made this taiwan phone code platform a great spectacle for young people and, lately, not so young people.
wide have downloaded the app.
In the first quarter of 2019 alone, it was installed by 188 million users and according to the latest available data, TikTok has more than 800 million active users.
In Spain, there are already more than 14 million TikTok users - mostly teenagers - although more than half of the platform's fans are between 19 and 24 years old, more and more adults are joining it.
This evolution has led brands to show increasing interest in having a presence on this social network.
The main reason for Tik Tok's overwhelming success is that it presents itself as an alternative for users to create and enjoy audiovisual content through an innovative format: short videos that are very easy to create.
Users have at their disposal a powerful and easy-to-use video editing tool, making it possible to publish spectacular content without prior knowledge.
Challenges are another of the star formats.
By using hashtags, users can participate in challenges, which contributes to the virality and dissemination of these challenges are a great opportunity for brands.
Finally, and as I have already mentioned, humor is another of its great strengths.
The most popular hashtag on Tik Tok in Spain during 2019 was #ComediaenEspañol, with more than 15 million views.