Improving customer retention rates is also an important point in increasing LTV. In the world of marketing, there is also the idea of the "1:5 rule," which states that it costs five times as much to acquire a new customer as it does to retain an existing one. The benefits of following up with existing customers are greater than those of targeting new customers. We value each and every customer and aim to ensure that they continue to use our products and services for a long time.
5. Lower customer acquisition and operational cambodia telegram data costs Even if you have a customer who is willing to purchase a product worth 1 million yen, if it costs 1 million yen to acquire that customer, then your profits will be 0 yen. When aiming to improve LTV, it is important to aim to sell a lot of products or services, but at the same time, it is also very important to think about how to sell them at the lowest possible cost.
You need to aim to reduce costs by thoroughly analyzing the effectiveness of various measures required for customer acquisition and operation, and focusing on measures that are cost-effective. The following tools are effective in reducing operational costs. Tools that can be used to improve LTV Finally, we will introduce some tools that can be used to improve LTV. ltv improvement CRM CRM stands for "Customer Relationship Management" and is a tool for managing the information of each individual customer.