Ideally, unit economics (LTV/CAC) should be 3.

[shaownhasan]

*As of September 2023 [Adobe Market Engage (Adobe Inc.)'s BtoB marketing success process] <Background to the measures> In addition to the unstable results of exhibitions and events, which are one of the main channels for receiving orders, the spread of the coronavirus has made it difficult to participate in offline events. The unit price of contracts in cases where orders were made as a result of website search traffic was high and stable. <Overview of the measures> Break down your site's pages to increase your site's visibility in search results Creating article content aimed at ranking high in searches for big keywords <Results obtained> Increased search lead acquisition by 150% and deal conversion rate by 130% Ranked #1 for the keyword "MA" with high search volume For more details about this case, please see the article below.


Also check out this article [Interview] Adobe: What germany telegram data are the SEO strategies that deliver results within the "constraints" unique to a foreign IT company? Success story 2: Genie Co., Ltd. (formerly Chikyu Co., Ltd.) Geniee Co., Ltd. (formerly Chikyu Co., Ltd.) is a company that sells the customer management tool "GENIEE SFA/CRM" (formerly Chikyu). As a result of implementing SEO to increase the number of orders coming to their website, they achieved great results.


Genie Co., Ltd. (formerly Chikyu Co., Ltd.) Source: Genie Co., Ltd. (formerly Chikyu Co., Ltd.) *As of September 2023 [Geniee Co., Ltd. (formerly Chikyu Co., Ltd.)'s successful BtoB marketing process] <Background to the measures> The company was concerned about the high proportion of orders coming through advertising, which would lead to high long-term costs. The site had just been launched and search traffic was low. <Overview of the measures> Identifying issues with your website and target search keywords Internal design of the site Adding useful content to users through interviews <Results obtained> Organic search traffic to the site increased 40 times The article was shared on social media over 750 times , successfully spreading the news on social media.