Five reasons why your website isn't getting more inquiries

[shaownhasan]

EC market is expanding year by year. One of the factors is that the number of consumers making online purchases has increased due to the COVID-19 pandemic. As brick-and-mortar stores are closing or downsizing one after another, it will be important to increase the repeat customer rate for EC sites in the future. Here, we will introduce the repeat customer rate for each industry in the EC business model. Daily necessities and daily necessities industry Consumable products such as cosmetics and health foods often require regular additional purchases and have a fast purchasing cycle, so the average repeat purchase rate is high at around 50%.


Fashion and apparel industry Since fashion and hong kong telegram data apparel are often compared across multiple sites, the overall average repeat rate is around 35%, but depending on the brand's power and the presence or absence of regular customers, it can reach 50%. Travel Services Industry The repeat rate for travel services is about 45%. Although membership registration is required the first time you use the service, this hassle can be avoided from the second time onwards, which is likely why many people use the same site.


The difference between repeat rate and repeat customer rate A similar indicator to the repeat rate is the repeat customer rate. What is the difference between the repeat rate and the repeat customer rate? The repeat rate is the percentage of new customers who became repeat customers. On the other hand, the repeat customer rate is a value that indicates the percentage of customers who made repeat purchases (repeat customers) among those who purchased products during a certain period of time.