5 reasons to have a Newsletter

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Newsletter entry cover
If your company lives in the modern world, it is not possible for it not to use mailing . But as we know that not everyone is aware of the potential of this tool, in this article we give you 5 reasons why you should have a newsletter.

What is a newsletter?
It is a digital publication that is sent periodically (weekly, monthly, etc.) by email , which usually includes relevant information , from articles to special offers and promotions, as well as news , new products and services .

In general, any content that may cause a certain interest.

It stands out for its low cost and its great capacity to instagram database users , becoming one of the most accessible and profitable tools currently available.


Who should receive this email?
We are aware of the immense amount of emails we receive daily, rejecting most of them or even sending them to spam , without even noticing who the sender is .

This is where the need to carefully select the people who will receive our acclaimed email arises . These will be all those who have shown interest in our brand in the past, that is, those who need or want something that we can offer them.

And let's not forget the most important thing: a series of personal details are needed in order to send it to you.

Now, let's get to the important part. Here we share 5 reasons why you should have a Newsletter.


1. Create a bond with your audience
Each person's email is a "sacred" place where we don't accept just anyone.

Achieving a space within that personal space means that we have their trust and interest, which will greatly facilitate what any company seeks: selling, but carrying out this process in the best way, building loyalty and pleasing.

Not all people are the same and it's not enough for them to know you, you have to know them, know what they like, what they want to see, what they need, what they hate. This aspect is very important, it's the difference between them staying by your side day after day or sending you to the hated spam folder .

Building a close relationship with your customer or lead can make all the difference and increase the value of your brand for both you and your users.

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2. Increase your brand impacts
We just need a moment to think about it, if you send a monthly Newsletter , that's 12 opportunities to connect with your audience , 12 times you can receive feedback .

Every impact is important, so you have to give a lot of importance to the content, it has to attract and captivate. You can't limit yourself to sending the same offer and the same catalogue every month. Send a blog where you can help in some way, an anecdote about your company and strengthen the relationship and make your company more human.