Consider conversion points

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shaownhasan
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Joined: Sun Dec 22, 2024 6:22 pm

Consider conversion points

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In BtoC, the person with the decision maker and the user are the same person, whereas in BtoB, the person with the decision maker and the user are different, so the process leading up to the purchase is different. For example, in B2B, the consideration period tends to be longer. Therefore, there are some things you should anticipate before acquiring a lead , such as the following: [Examples of what to expect in BtoB marketing] What challenges do your prospects face? How many decision makers and what types of people can be expected to exist? What approach is needed for each decision maker? In this way, in order to carry out marketing in the long term, you must think in advance about how to increase the interest of potential customers (= lead generation ).


It is also important to clarify your company's objectives and challenges. The objectives you want to achieve will change depending on the situation, such as increasing awareness, attracting kuwait telegram data customers, and increasing sales. However, if you just choose a method without thinking, you may end up not achieving the objectives your company should be achieving. Please also refer to the following article for specific steps on how to develop a strategy: Also check out this article [For beginners] What is B2B marketing? Explaining how to create a strategy and examples [First things first] The difference between BtoB and BtoC Just to be sure, we will explain the difference between BtoB and BtoC businesses again.


If you would like to know the method first, please check here . The differences between BtoB and BtoC can be summarized as follows: BtoB BtoC Products and services handled We handle more than just finished products Basically a finished product price High Low Sales method They are often sold directly by the companies that make them. Often sold through retail stores and e-commerce sites Decision maker Approved by multiple people Consumers make their own decisions Review period Long Short Brand switching (switching to a different brand) Easy to wake up Hard to wake up Customer Relationships Communicate continuously Not much communication after purchase BtoB refers to a business that sells products and services to businesses, such as corporate consulting and sales of IT tools.
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