Listings, cards, tags, pages. What works in e-commerce SEO

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SEO (search engine optimization) is the main tool for increasing organic traffic to your e-commerce site. Proper optimization allows you to create a clear structure, expand keywords, and reduce bounce rates.

In e-commerce, it's important to work on all components of your site: listings, product cards, tags, and pages. This allows you to improve search results and make users more loyal.

Product Listings: What to Do to Make Them Work for SEO
Listings are category or section pages that display products australia email list from the same group. They are the first step in a user's journey to find the product they want.

Well-optimized listings have a clear structure, correct H1 tags, and meaningful metadata. Content on main category pages can be descriptive or present unique product offerings.

An important aspect is filters and sorting. Properly configured filters will allow users to find the desired product faster, and sorting by price or popularity increases convenience.

For example, a pet store optimized its category pages by adding filters by brand, product type, and price, which increased sales by 20% in three months. According to Outsourcing Team , optimizing filters can significantly increase conversions and improve site usability. Other studies also show that adding filters to a site significantly improves usability.