You can then reuse similar strategies in each send. How to write the best email subject lines and increase engagement how to write the best email subject lines and increase engagement pre headers email preheaders appear in the text next to or below the subject line. Inboxes will automatically pull this text from your email, but many email providers will also allow you to specify preheader text. Use it to provide more information about the content of your email to encourage subscribers to open it.
Using the right subject line and preheader chinese overseas british number data combination is an effective way to increase your open rate. Preheader and subject line example source: mailerlite visual media include videos or dynamic images to make your emails stand out visually. Most email providers make it easy for you to upload and display graphics, videos, and gifs in your emails. With mailerlite, you can even embed social media posts or create image galleries to increase engagement. Accessibility make sure you design your email with accessibility in mind so that anyone can access the content of your messages.
Steps you can take to create accessible emails include: choose clear fonts in large sizes add a lot of contrast between text and backgrounds add alternative text to the image to explain what they show include a text version of your email that can be read by screen readers calls to action your call to action (or cta) is where you ask your reader to take an action based on the content of your email. They are effective ways to get readers to take the next action based on your business goals.