Black Friday: the importance of investing in service channels

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Understand the importance of investing in customer service channels on Black Friday and learn how to prepare your business for the date.
Good customer service is essential to the success of any business, especially during the long-awaited Black Friday.

After all, customer service channels are the main means of communication between consumers and brands.

And as we approach such an important period for retail, your company needs to be available to increase your chances of conversion and sales.

The best alternative for companies on Black Friday is to be present on the right channels, aligned with a 24-hour availability strategy.
However, the exponential increase in customers during this period can make customer service a major challenge for companies.

So to avoid making mistakes this Black Friday, today you will lawyer database how to prepare for the date and learn about the 5 main customer service channels to be successful.

What to expect from Black Friday 2022
Research on Black Friday shows very promising expectations for this year.

If in 2021, studies by Neotrust revealed 7.5% growth in national e-commerce compared to the previous year (2020), generating R$7.1 billion in total revenue, the expectation is that in 2022 this number will increase.

Furthermore, a recent article in Revista Exame points out that, in Brazil alone, around 50% of consumers are waiting for good Black Friday deals to complete their purchases.

Oh, and we can't forget to mention the Football World Cup factor, which will take place between November 21 and December 18, 2022.

Also according to Revista Exame, 56% of consumers intend to buy some product related to the major sporting event.
Therefore, you can bet that several stores are looking to make sales and profit even more than last year.

So if you want to prepare your business for Black Friday, keep an eye out for the following tips.

How to prepare your company for the date
The first step to selling and making a big profit on Black Friday is to think about the entire consumer journey.

Next, you must align good practices that will prepare your business to serve customers in the best possible way.

A) Prepare and motivate your team
It is worth remembering that customer service can make or break your company's image.

Therefore, training and motivating your team is essential to face the challenges of the large volume of services that are expected to arise on Black Friday.

After all, when you fail to provide fast and efficient support, you end up leaving your reputation in the market very low.

So don't let this happen to your team!

Offer specialized training for employees who will be in contact with the customer, as well as for those who will be involved in business logistics.

Make sure you align your product inventory or service offering very well with the promotions and strategies you intend to apply on Black Friday.

B) Be present on the right channels
When a customer has a question or complaint related to your product or service, they will contact you through the channel that is easiest for them.

Therefore, your business must be prepared to receive this contact and offer the solution as quickly as possible.

At this point, being present on all channels is the best way to show availability to consumer questions.