Thus loyalty to the company grows

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The Content Marketing Institute conducted research that found that contextual advertising attracts 3 times fewer leads than content marketing.

It is worth noting that contextual advertising is a great tool for attracting customers, allowing you to generate a flow of requests relatively quickly and for hong kong telegram database reasonable money. But using context brings you into contact with the customer only at the last/penultimate stage of the so-called sales funnel. At this stage, several competitors are always fighting for the customer, and it is quite difficult to make a sale.



Content marketing allows you to get to know a potential buyer at the pre-sale stage. Clients who come through a blog not only find an answer to their question, they also find a company that has the necessary expertise. By subscribing future clients to your blog, you greatly increase the conversion to a deal.

If we talk about current clients, you not only form an image of an expert company among them, but also increase the frequency of communications. , and information about your new products quickly becomes known.