It is a set of marketing strategies and activities that seek to exploit established online and offline electronic media.
In this way, they aim to achieve greater visibility and influence consumers to transmit a commercial message to other consumers quickly, in a similar way to a computer virus, which is reflected in exponential growth.
What is their goal? To influence their audience with attractive information so that they forward their commercial messages. To do this, they use various marketing tools such as viral videos, guerrilla campaigns and community websites, as well as promoting positive conversations about the products.
What do you want to convey? Those commercial qatar whatsapp number database messages generated by the company.
Who is the issuer? The company.
What is the established path? Company – Consumer – Consumer.
What platform is used? Internet.
Viral marketing control shifts from the marketer (who encourages communication between consumers) to the consumer . Its main characteristic is the use of social media and achieving exponential growth of the message considering three specific conditions: the message, the messenger and the context.
In conclusion, although both concepts may seem similar at first glance, when analyzed in depth it can be seen that they have their well-marked differences and that buzz marketing is the consequence of viral marketing.
Furthermore, the construction of the strategy is different, since the objective pursued by viral marketing is to expand as much as possible and reach a large number of people. Buzz marketing, on the other hand, seeks to get people talking about your brand, not just knowing about its existence.
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