Create empathy in your readers

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SEO today is a whole range of activities that includes not only the creation of high-quality and relevant content, but also technical optimization of the site. Now it is not enough to publish content that will contain a large number of keywords, you need to publish content that really benefits customers.

It is important to understand that SEO is not a quick process, sometimes it can take years or more for your site to grow in search results. Constant monitoring and analysis will help you determine the effectiveness of your efforts and take effective measures to achieve better results.The author of the article is Elizaveta Malkina, Head of SMM CODDY. For over 8 years, she has denmark email list specialized in content creation, management of SMM departments and processes. GeekBrains teacher.


Use content that they identify with and believe in.
Appeal to emotions. What is the primary emotion that their Pain evokes? What is the opposite emotion in a positive scenario? Use this in your content.
Illuminate unconscious or conscious conflict. What does your target audience not want, cannot, or think they cannot do to achieve the result?
Level 2 - Awareness. Audience that is aware of the problem
Once the user recognizes the actual problem, he moves to the next level. At this stage, the potential client is focused on the problem itself, not its solution, so he is not yet ready to pay attention to your product.