This maximizes the number of people who see your emails during the introductory stage of the product lifecycle . The average email open rate is . If you send just one email, less than half of your audience will know about your new product. Sending multiple emails significantly increases this figure. In turn, people are exposed to the product multiple times. This cements the idea of the product in their minds, creates anticipation, and gives them more opportunities to purchase.
Common types of emails found in a facebook data launch sequence include: a) product launch email b) pre-launch email c) launch email d) reminder email e) last chance email f) update email a) product launch email this email includes a sneak peek of your product and you can mention the release date or simply build anticipation by using the term "Coming soon." consider offering a discount coupon or early access for those who are interested at this point. B) pre-launch email use pre-launch emails to officially announce your product.
Include a link to a landing page where people can learn more. Consider allowing interested parties to pre-order your product to guarantee sales at launch, or offering a discount for early purchasers. C) launch email this email is sent on the day of the launch. It includes links to your landing page and third-party platforms where people can buy your product (amazon, gumroad, etc.). All launches should use this type of email. D) reminder email send a follow-up email a few days after your launch to remind people of the details you mentioned earlier and to provide information to those who didn't open the first email.