Work according to the HADI cycle

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HADI is a simple model that includes four sequential steps:

Hypothesis. Generating ideas for improving marketing activities.
Action. Implementation and testing of hypotheses.
Data. Analysis of statistical indicators macedonia telegram database based on the results of implementing hypotheses.
Conclusion. A conclusion regarding the viability of the ideas put forward.


Agile Marketing involves continuous work on the HADI cycle, circle after circle, improvement after improvement. Short cycles provide the opportunity to continuously optimize campaigns. Noticeable leaps in this approach are usually detected after a couple of months.

It is critically important to adhere to the following rules here:

The length of one cycle should not exceed two weeks. If the hypotheses put forward require more time to test, they are cut into stages. The whole point is in short-term spurts and a high pace;
Hypotheses are formulated strictly according to SMART . That is, they must be specific , measurable , achievable , relevant and time - bound .
Generate 10-15 hypotheses per approach. Experience shows that the best ideas come at the end, when the obvious has been stated.
Maintain a high work rhythm. To control the pace, they even assign a separate person - a Scrum Master, who ensures that tasks do not stand idle.
Involve the team in the process . The main thing here is stakeholders and a bit of fun, because Agile is always about the team and people, and only then about processes.