KURT: That's a great example. And I hope they were very grateful. It's interesting because pricing is something that lives in so many different functions, so it can be done in mobile number data marketing extremely well. I've seen finance teams on it. I've seen product teams own it. That can work pretty well if they're thinking holistic about the product and the value proposition and the overall willingness to pay and that kind of thing.
If you have the right person, I think it's the best person at the company to do it regardless of the function. So if that person happens to be a marketer great, if the person ideally skilled at doing it is in product or finance or even sales, sometimes that could be great as well. So I think people should be flexible and not rigid about where it kind of sits. And, you know, in the perfect world, right. Pricing is a team effort as well.
Like you get the import from all the team, even though at the end of the day, you have one function that's responsible for it. But all it shouldn't be dictated to all of the functions because all of the functions will have a different perspective on it. I saw something similar, maybe a little off topic, but when I was at Microsoft, a lot of times, technical marketing or product management would own the road map or whatever. But a lot of times they were just taking what was done in the engineering teams because the engineering teams were much better staff, and they were closer to especially if you had a larger product that Microsoft.
There's really many products in one. And so some people thought they own the product. They're very rigid about it. But you need to just kind of add value at the company regardless of what you're doing. And so if someone else already had a great roadmap, there's no need to really change that. But just maybe your job is just to help communicate it externally or internally and kind of formalizing that kind of thing. So it's good to have people working on things that they're able to contribute to, as opposed to just try to own them for ownership sake itself.
CAROLINE: Alright. Well, thank you so much. I think it was a really great chat. So I appreciate your time and your thoughts here.