How to start a business during a pandemic?

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5 practical tips to start your business. Marketing expert tells us the secret to start a business after the pandemic. Start your business now!
Although the pandemic hit us overwhelmingly in 2020, with all that it entails, 2021 must be the year of recovery and we must find the opportunity to undertake in the pandemic. Why? Because this complex environment has created new needs and clients, and with a good business idea in the middle and with an eye on innovation, your business can prosper, even more than in normal contexts.

And we are starting 2021 in a great way, since according to a report by Consensus Forecasts , a world leader in macroeconomic surveys, Chile will be the third country in Latin America with the highest economic growth this year, so now more than ever is the time to undertake and execute your business idea.

Another encouraging fact is that, according to figures facebook database by the Ministry of Economy, 16,733 new businesses were created during 2020, recording a growth of 70.3% compared to the previous year, a number that could even increase in 2021, considering the growth projections announced.

We know that the decision to start a business is not easy, and even more so starting a business during a pandemic, as there are several factors that can influence when making this decision. In fact, according to a report by Global Entrepreneurship Monitor , an international organization dedicated to the study of entrepreneurship, 34% of entrepreneurs consider “fear of failure” as an obstacle to starting, and if we put it in the context we are in, perhaps this fear could intensify further, but don't worry because below we will give you key tips so that your business idea has the success you expect.

The new COVID-19 scenario: how to start a business during the pandemic?
Covid19 2020
Before we get to the tips, we want to make it clear that we are facing a new consumer, and as such, their priorities when looking for a service or product are not the same as they were a year ago and it is very important that you consider this within your strategy, so that you can better focus your efforts and it becomes an advantage that you can take advantage of;

The new customer wants to have low physical contact and high digitalization; we have already said that this pandemic accelerated the use of technology and it is expected that remote businesses will generate an even larger audience, so your business idea must go along those lines and have the necessary digital tools to be where your customers are.