Google listings that are up to date
An easy way to make an appointment australia email list free download with you online
A welcoming, comfortable, and accessible waiting room with a short wait time
Culture: It All Starts with Staff
Experience isn’t just important for patients, it’s important for staff too. How your team members feel about their jobs can directly impact your patient’s experience.
For example, your patient care coordinator has a huge impact on your patients. This person listens to patient needs, offers solutions, and has a crucial role in helping them get the care they need. If they feel that they come to work everyday in a positive environment, your patients will feel that too. Attitude is contagious! Even if your staff is always professional and polite to patients, negativity and positivity both can trickle down to the patient experience in subtle ways.
Think about your staff. Are they motivated? Do they take pride in their jobs? Do they have everything they need to do their jobs to the best of their abilities? Asking these questions and having regular check-ins with your staff is key to ensuring everyone has a great experience.
Marketing: Tell the Right Story in the Right Way
One standout example of great marketing is the Stanley Quencher cup—you know the one! This water bottle became popular seemingly overnight and is now one of the internet’s most viral products. Would you believe that five short years ago, Quencher sales were so bad that Stanley almost discontinued them? How did they turn things around?
A blog called The Buy Guide came to the rescue. Stanley was originally marketing their tumblers to the same people who bought other adventure and camping gear. However, the Buy Guide argued that there was an entire audience Stanley was missing in their marketing. It was moms and other women in the workforce who needed a large, portable drink that would view the Quencher cups as more of an accessory than a piece of gear.