Advantages and Disadvantages of Direct Marketing

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Direct marketing (direct marketing) from year to year takes a more important place in business communications of enterprises around the world. It allows attracting new clients, significantly expanding the target audience with minimal investment and time costs.

The number of PR media is constantly growing, and advertisers are constantly investing in them. Business is developing everywhere. Consequently, promotion costs are increasing, business communications are expanding. The company selling the product pays for advertising. The ad is seen by a potential client. He comes to a cafe, a store, a car dealership and buys the advertised product. At the same time, the price already includes the costs spent by the company on paying for armenia mobile phone numbers database the advertising medium (magazine, TV, banner, etc.).

The situation is strange. A person pays for being surrounded by advertising everywhere. As a result, a defensive reaction is developed. A potential consumer sees another PR campaign on TV, but does not delve into the essence, hears it on the radio - and ignores it.

Advantages and Disadvantages of Direct Marketing

Source: shutterstock.com

The advertising market is overcrowded and gradually fading. Companies no longer count the return. They are used to the fact that with a circulation of 600,000 copies, a publication receives no more than 200 calls. Of these, six people buy the product. And this is one out of 100,000 people who saw the advertisement. At the same time, 599,995 customers are lost, but the companies paid for attracting each one!

More than 57% of funds invested in promoting goods, services and attracting new customers flow from the advertising industry to the field of direct marketing.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.