The most convenient development tools are a board, stickers, and markers. When the map is ready, digitize it using Google Sheets (this is the easiest option). However, special services for building CJM also exist.
Present it as a table. List vertically the stages that a client goes through when interacting with the company. And horizontally, the information related to each stage.
It happens that the client has quite a lot of contact points and branches from the path. iran email list Then, at the first meeting, work on only one selected section of this path. And also work out in maximum detail the stages at which clients usually have the most obstacles (barriers).
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Step 2: Sketch the CJM template on the board
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