Mobile Marketing

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An analysis of the share of mobile users in a particular segment of the Russian market shows that from 1/5 to 1/2 of the audience accesses the Internet from smartphones, and this figure is constantly growing. That is why sellers are beginning to adapt advertising to gadgets.

Due to the fact that mobile marketing is a relatively new direction for Russia, its potential in a crisis is very high. In the advertising sphere of this niche, competition is noticeably lower. And if an organization knows how to competently conduct a PR campaign, its business will go steadily well.

Social media
If you use social media marketing techniques, you cyprus mobile phone numbers database work to increase the traffic to the organization's website. In addition, social networks can directly increase offline sales. Any online community is a platform where advertisers talk about upcoming events, the opening of a new branch, and distribute promotional codes for promotions. You can invest money in interacting with a specific target audience. For example, on Facebook, advertising banners are allowed to be shown only to residents of a specific region. And VKontakte makes it possible to target an audience by geographic location, down to the street.

Social Marketing

New social media advertising tools are customized according to a number of criteria to influence the desired audience.

Among these indicators:

- age, gender, location, education and interests;

- income level;

- groups of competitors;

- browsers and device types;

- pre-downloaded client base.

Almost every Russian uses social networks. Therefore, when working with online communities, you can target “your client” and clearly understand what he or she is.

Social media marketing tools are tested and used in different combinations. No advertiser is able to immediately identify "their" client. Several campaigns are created for different audiences, and their effectiveness is assessed based on analysis.

Lead generation
Lead generation elements are landing pages, forms of special target audience segmentation, thematic promotions and mailings that involve a direct response. This marketing tool is one of the most effective. It is rapidly gaining momentum and is increasingly used on the Russian Internet.

Lead generation

Lead generation is a relatively new promotion tool that allows you to use the money allocated for advertising purposes in the most efficient way. The method does not involve working with "cold" and "warm" clients, which is different from traditional marketing methods. Here, money is invested in interaction with the most active users.

This is why lead generation produces more tangible results than presentation methods of online advertising: landing pages and brand websites.

At the very beginning of online marketing development, advertisers tried very hard to create a flow of views and increase the number of site appearances in search engines. Today, you need to work with the buying audience more subtly. An excessive number of impressions does not benefit the company. In a crisis, your task is not to waste time and energy on forming a positive reputation, not to bother the buyer by constantly flashing in his sight, but to strive to ensure that users behave actively: leave requests, purchase goods, write reviews, etc.

Effective lead generation involves dividing the customer base into segments, filtering out "cold" clients and focusing on the most active ones. Active users are those who contact the seller, make calls, make purchases and show interest in other ways. The goal of branding is to reach as many potential clients as possible. Lead generation is aimed at increasing the effectiveness of marketing activities.