More Targeted Consumer Targets

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So what makes digital advertising strategies more popular than conventional advertising strategies in general?

Benefits of Using Digital Advertising
There are at least several advantages, why digital advertising strategies are more popular compared to conventional advertising strategies, including the following:

Wider Reach
Reported from katadata.co.id, there were around 204.7 million internet users in Indonesia at the beginning of 2022 or an increase of 1.03% compared to the beginning of last year and is likely to continue to increase in the future.

A large user ecosystem is a unique opportunity for nauru email list business people to promote their products or brands massively, which is difficult to do with conventional advertising strategies such as billboards due to geographical limitations. Unlike conventional advertising strategies, digital advertising strategies can reach all of that without any geographical limitations on consumers who are the target of the business.

Compared to conventional advertising, digital advertising can be arranged in such a way and adjusted to the desired consumer target, both in terms of consumer demographics such as age, gender, and location, to consumer interest factors.

That is what makes digital advertising more effective and targeted compared to conventional advertising in general.