Increase Your Profits by 10X: 5 Key Metrics You Must Track

[subornaakter20]

The world's leading advertisers choose the Internet when allocating their budgets.

It is noteworthy that in 2017, six out of 10 leading advertisers reduced their spending on media, outdoor, TV and radio advertising, according to Mediascope. As experts note, companies understand that today the most effective advertising platform is the Internet, and therefore they invest more money in it.

Costs for offline channels are growing, including list of real mobile phone numbers database thanks to mid-market advertisers.

About 80% of online advertising budgets go to performance advertising.

Internet advertising growth rates in 2017 remained roughly the same as in 2016 — 22% to 166.3 billion rubles. About 80% of online advertising budgets are allocated to performance advertising.

Alexey Belyaev, Head of the Industrial Research Committee of IAB Russia, believes that small and medium-sized advertisers are gaining ground on the Internet, as well as mobile and video advertising, which will develop even more rapidly from 2018 due to the large volume of technical media.

Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153347

The number of social media users is growing.

VimpelCom cites data according to which the number of Facebook and Instagram users among Beeline subscribers increased by 22% from January to December 2017. At the end of December, the operator served 58.2 million mobile subscribers.

The analysis took into account representatives of the audience of these social networks who visited these Internet sites at least once a month.

According to the organization's press secretary Anna Aibasheva, the expansion of the audience may be due, among other things, to the fact that the Instagram social network has added additional functionality, in particular stories and the ability to run commercial accounts.

On average, users spend an hour and a half a day on social networks. The most time is spent on VKontakte (three hours) and Instagram (two hours). Odnoklassniki takes up an hour a day, Facebook - about 20 minutes.

There are fewer advertisements that irritate users.

Internet Advertising Effectiveness

Since February 2018, Yandex Browser has automatically hidden ads that do not comply with IAB Russia recommendations. As a result, the amount of marketing information that irritates the audience has decreased by 40%, and this is only in the first month of the innovation. At the same time, the number of sites using ad units that cause user rejection has decreased by 22%.

The number of users for whom aggressive online advertising was hidden has decreased by 35%. The average number of annoying ads filtered daily by Yandex Browser is currently 3.5 million.

The rapid growth of Instagram.

The number of social media users has increased, mainly in the regions. As for the fastest growing segment, these are people over 35. In 2017, the number of its representatives increased fourfold. On the contrary, the number of young users has decreased — 54.7% instead of 79.3%.

According to the research, the two main trends of 2017 are the increasing age of users and the widespread use of Instagram in the regions. As for the latter factor, such indicators were achieved here due to the cities with a population of over a million. The fastest growth of 2.5 times was recorded in Kazan. There, 62.3% of residents use Instagram.