Implementation phase

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This phase shows how successfully the planning stage was completed. After all, if the company cannot implement the action plan, then the effectiveness of the entire program of strategic marketing activities will be extremely low.

At the stage of implementing the marketing strategy, the company:

searches for financial resources to list of us mobile phone numbers database promote new products on the market;

implements the marketing plan;

makes graphs.

Analysis and evaluation phase
At this stage, an analysis of the achievement of the set goals of strategic marketing is carried out, deviations from planned indicators are identified and timely measures are taken to eliminate them (for example, the dynamics of the exchange rate can lead to an unplanned drop in demand for the company's products, etc.).

The analysis of the effectiveness of a marketing strategy should be based on the following principles:

“Strategy versus tactics” – first, goals are formulated within the framework of the chosen strategy, and then a tactical action plan is drawn up to achieve them.

“Measurable vs. non-specific” – although a company’s main strategic goal may be intangible (for example, building a brand image), there must be measurable quantitative indicators that can be used to assess the extent to which the plan has been fulfilled.

To improve the effectiveness of your marketing strategy, you need to draw up a detailed business plan to achieve all the stated goals and objectives.