K – number of clicks; I – number of impressions.

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CTR.

The CTR (click through ratio) is the ratio of the number of clicks to the number of impressions in percent. The formula used for calculation is:

CTR = K / I * 100%, where


The number of clicks on a banner can be tongliao mobile phone numbers database correlated to some extent with the number of calls to a company, say, after listening to an advertisement on the radio. But if a radio listener is supposed to call, then a user on the Internet simply needs to click on the banner.

After this, he automatically goes to the advertised site, where he learns everything that interests him.

In theory, it can be assumed that the more responses from the audience to the advertisement, the higher the sales of the company. In addition, the base cost when buying advertising on the Internet is often set for 1000 impressions.

Accordingly, the higher the CTR of the placed advertising elements, the lower the costs of attracting each user who is interested in the advertising message. This, of course, can contribute to increased sales.

If you present your ad correctly, you can judge the degree of interest of the audience of a particular web resource in a particular product by the CTR. But this indicator does not allow you to evaluate how solvent the attracted users are and, of course, does not guarantee that a certain part of this audience will place an order.

CTR depends on many parameters.

Internet Advertising Effectiveness

Click rate.

Click frequency is the ratio of the number of clicks to the number of unique clicks. Click frequency can be used to find the average number of clicks on advertising messages made by each user. The formula used for calculation is:

CF = K / UK , where

K – number of clicks; UK – number of unique clicks.

If the click rate is high, it may mean that the advertised site is visited by the same users. But it is important to remember that if the same users click, they may know the product or company better, and therefore have a higher level of awareness.

CPC.

CPC (cost per click) indicator is the average price per click, calculated using the formula:

CPC = C / K

CPC — financial costs per click. Some advertisers use CPC as a pricing model. Companies often use CPC to evaluate how commercially effective their online advertising is.

The price of a click can be as little as a few cents or as much as a few dollars. It all depends on the subject matter of the advertising platforms, their requests, and their traffic.

CPUC.