AI allows you to create advertising materials that are targeted to the interests and behavior of users. For example, you can automatically generate customized ads based on their preferences and demographic characteristics.
Step 1: Use user data to create profiles.
Step 2: Set up a system that will automatically generate content that matches these profiles.
Step 3: Tailor your ad format to specific interests, such as videos or carousels.
AI can automatically test different bulk sms india ad variations (A/B testing) to determine which ones are most effective, allowing you to minimize your advertising costs and improve their effectiveness.
Step 1: Create multiple versions of your ad with minor differences (such as text or images).
Step 2: Set up the AI system to automatically select the most effective options.
Step 3: Apply your testing results to scale successful campaigns.
Artificial intelligence
Examples of successful cases
Coca-Cola used AI to personalize social media ads, which significantly improved audience engagement. The company set up algorithms that analyzed user preferences and predicted their behavior, offering personalized offers.
Sephora used AI to create interactive Instagram ad campaigns where users could see how certain cosmetics would look on their faces through virtual try-ons. This increased conversions because users got a personalized experience.
Artificial intelligence
Errors, risks and difficulties
Common Mistakes and How to Avoid Them
Incorrect selection of AI tools. Some companies do not conduct proper analysis and choose inappropriate automation solutions. This can lead to poor forecast quality or incorrect targeting.