When can you choose one instrument?

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Common questions about media split
Why shouldn't large and medium-sized businesses use just 1 tool?
Using only one tool limits the business. In most cases, the budget is spent inefficiently because it is aimed only at one stage of the funnel without further interaction with potential customers.


Using one tool is effective in very el salvador telegram number database limited cases. Most often these are:

Limited budget. For example, a start-up social media business without its own website uses only targeted advertising.
Seasonal product, for the sale of which a separate landing page is created - in this case, the best option is to use PPC. Search advertising gives an immediate effect - your ads are visible immediately after launch.
A highly specialized product or one that is designed for a specific audience.
Is it possible to adjust the split after the ad launch and when should it be done?
During the advertising flight, it may become clear that some channels or individual ads are not working effectively. Unproductive tools should be assessed according to several criteria: