Step 4: Launch the program and promote it
Inform your customers about the referral program through:
Email newsletters;
Social media;
Pop-up windows on the site.
by providing easy-to-use links or QR codes.
referral marketing
Checklist for a successful program launch
Set goals: Identify key bulk sms singapore success metrics, such as number of customers acquired or revenue growth.
Develop a compelling offer: Make sure the reward is truly valuable to your customers.
Choose your tools: Choose an automation platform that makes it easy to manage your program.
Create clear mechanics: Make sure that participation in the program is as convenient as possible for customers.
Start promoting: Use all available channels to inform your audience.
Track Results: Regularly review your program's performance and make improvements.
Good to know: Enable feedback for participants to understand what aspects of the program are most appealing.
referral marketing
How to measure the success of a referral program
Analytics plays a key role in assessing the effectiveness of referral marketing. Consider the following metrics:
Number of Invites: How many clients participated in the program.
Conversion Rate: The percentage of invitees who become buyers.
Cost of Acquisition: Compare the cost of your referral program with the revenue you get from new customers.
Tools: Use Yandex.Metrica, Google Analytics or built-in platform metrics to track data.
Tips for increasing efficiency