Express analysis of the marketing strategy used in the enterprise

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A detailed analysis of marketing strategy requires a lot of time and money, and companies do not always realize the need for it. But knowing what place your offer occupies in the market is very important in the conditions of tough competition. Otherwise, you can become one of many, not standing out in the eyes of customers.

When we talk about an offer, we mean a guatemala mobile phone numbers database complex that includes your product, marketing campaigns, USP and everything else that forms the consumer value of your company.

Every player in the market faces the task of standing out, attracting more clients. To do this, it is important to understand what you are stronger in, what parameters make you more interesting, how you are better than others.

By improving and developing your advantages, you will be able to leave your competitors far behind. If there are no advantageous differences yet, it is worth analyzing the marketing strategies used at this enterprise in order to form them.

How to do it quickly and with maximum benefit? What idea to use as a basis for rebuilding?

Consider the technique used by Zolle. They believe that the secret to the company's success is to find the intersection of customer needs, your offer, and the products of your main competitors.

Marketing Strategy Analysis_Express

A brief analysis of a marketing strategy requires only three components:

3 hours time;

Internet;

Excel.

The following detailed instructions will help you perform an express analysis:

Step 1. Create a table in Excel with seven columns :

"What is important for the client in our product"

"How we meet his needs"

And five columns "How does competitor X satisfy the customer's needs?"

Step 2. In the first column, we write down the needs of clients, based on our own experience of working with them and the results of studying sites with reviews from real people.

Step 3 : In the second column, we place data on how your product satisfies these needs.

Step 4. From among competitors, we select the five most successful ones , get acquainted with their websites or landing pages and study the reviews in order to enter information into the remaining columns.

Step 5. Having summarized the data, we draw conclusions about the position of your product in terms of each parameter.