5 points that prepare your company for Inbound Marketing

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Many companies expect marketing partners to take on the entire project, to be easy to work with and to deliver good results. This is not possible for Inbound Marketing. Attracting new customers with Content Marketing requires the involvement of the contracting company and its active participation in all processes with the agency, unlike what happens with other common Digital Marketing practices. The reason for this lies in the premise of Inbound Marketing, which is that consumers who research a certain subject will have access to useful texts, from the perspective of a company experienced in the subject. This will create an unpretentious bond between brand and consumer and, voilà, informed, satisfied customers with a strong connection to your brand. It may seem easy to say, but to reach this level, the company itself requires a great effort so that the partner creates content that truly represents the brand's intentions. In short, you can't hand over the inbound project to the digital planning provider and wait for the miracle of multiplying leads, unless the company and the agency are aligned with the five main points highlighted below:







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Open channel
To create digital communication, the person responsible for the inbound project must breathe the same air as the contracting company. This way, they will be able to combine their knowledge with the email list uk intentions and create campaigns to attract new customers. A communication channel that has a fast flow between both is necessary, so that no content goes against the inbound positioning and planning.



Marketing strategy
Your marketing strategy cannot be a secret. To plan content that attracts buyers to a company, the inbound marketing executive needs to have knowledge of:

• Positioning;
• Marketing share;
• Sales process;
• Relationship with competitors;
• Product differentiation;
• Reports from previous campaigns.

This way, it will be possible to create a digital marketing strategy that is consistent with the organization's objectives . The company must be prepared to provide marketing information that goes beyond what is mentioned above.



Project Objective
An Inbound Marketing project should not be started without the contracting company knowing exactly what its objective is. Understanding the strategy 100% avoids doubts such as:

• Why don't the texts talk directly about my product?
• Why are there no invitations to purchase in the materials?
• Why, after a month of inbound marketing, have we not captured any leads?

The beginning of the project should be clear to everyone. Read more about inbound marketing, learn about the agency's processes and check whether the company's participation in the project is compatible with the current structure of its business.



Knowledge sharing
The more specific the content, the more potential customers will be attracted. The company's own employees can provide the theoretical basis for the posts that will be created using their experience. Providing in-depth knowledge is essential to creating content that is relevant to the audience.



Synergy with the sales area
After the effort to capture new leads, sales professionals must be trained to act and aligned with the inbound concept that attracted the contacts to that point. If the way of attracting the client has changed, the way of approaching them for sales must follow these same communication standards.

With these points in tune and complete freedom of communication, the contracted agency, the marketing and sales departments will be prepared for future handshakes with clients.