The Complete Content Creation Checklist

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Now that we’ve covered why you need a content creation checklist, let’s explore how to create one. We’ll cover each step of content creation, from planning to promotion, along with additional tips on how to customize the checklist to make it work for you.

But first, here's a quick TL;DR of the content creation checklist.

1. Define the format, goals and audience of your content

Clearly define who you are creating content for
Determine what you want to achieve with your content (e.g. increase website traffic, generate canadian cfo email list leads, improve brand awareness)
Select the best format for your content (e.g. blog post, video, infographic)
2. Investigate thoroughly

Find the keywords your target audience is searching for
Understand what your competitors are doing and identify opportunities
Turn to SME for expert quotes
3. Outline the structure of your content

Create a detailed content brief with topics, audience, keywords, and SME requirements
Start with a 10% outline and gradually expand it to 30% to get a more detailed view of the points covered.
4. Create high-quality content

Make sure your content is informative, authoritative and well-researched
Write content that is relevant and provides detailed information
5. Edit and proofread your content

Proofread content for grammar, spelling, and punctuation errors
Make sure the draft fits the content outline and the thesis of the topic
Incorporate keywords naturally and optimize them for search engines
6. Finalize the visuals

Design or find high-quality images, graphics or videos
Make sure visual elements are optimized for different platforms and are mobile-friendly
7. Publish and promote your content

Select the appropriate platform (e.g. website, social media, email)
Share your content on social media, via email and other channels
8. Analyze the performance of your content

Monitor key KPIs such as website traffic, engagement and conversions
Conduct surveys to gather qualitative feedback from readers