Quality assurance through demonstration of product production

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Parents are especially interested in the manufacturing process of children's products. It is important for them to know that children's products are safe, high-quality, and certified. Demonstration of the purchase of materials, production, packaging, and transportation cover all these issues. Mothers can follow the entire process, from finding a supplier or production to selling the finished product. For example, Frutonyanya invited bloggers to Lipetsk for a tour of the production of products and held bahamas telegram number database a live broadcast with the quality director.

Native Sales and User Content Integration
Parents do not like intrusive, aggressive advertising. It is better to make advertising content for children's products natively, without selling "head-on". Integrate advertising into user content. As, for example, Pampers does:


Relevance and focus on children's information
Moms want to read about pressing issues. This means that in August, parents are worried about getting ready for school, in September — about adapting their children to kindergarten. In December, moms are looking for gift ideas, addresses of city Christmas trees, and options for advent calendars. When generating content, rely on the children's "calendar of events." This will ensure maximum parental involvement in the brand's content.

Showcase product reviews from other parents
Mothers mostly choose products based on comments and reviews from other mothers, so don't forget to show them. Parents are a very grateful audience who appreciate when a seller shows attention and care. Positive reviews will come more often if you offer discounts, accrue bonuses, give small gifts or cards with the order. It is from such details that friendship with the audience and mutual support are formed.