How to create a "core of senses"?

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Creates a holistic image of the company. The core of senses allows you to form the identity of your brand, which is equally perceived by all participants in the business process: customers, employees, and partners.
Consistency in communications. The better the core of meanings is formed, the more consistent and understandable all messages coming from the company are.
Optimization of marketing costs. Creating a core of meanings allows you to correctly determine the priorities and directions of your business development. As a result, the company's budgets are used effectively.
Clear definition of goals. The core of senses allows you to better understand the vietnam email list directions of your business development and develop/improve marketing strategies.

Creating a core of meanings is a complex and definitely long-term process. There are several factors/steps to consider, namely:

Business analysis
Start by analyzing your business (specifically in your segment) to better understand how services and products interact with each other and how they impact demand (decrease/increase). If you work in multiple areas, it is important to understand how they interact within the overall brand.

Brand positioning
Determine how your brand will communicate with your audience—in what tone and style. It’s important to formulate a key message that clearly reflects the essence of your business.