Track B2B Competitors’ Key Performance Indicators (KPIs)

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This approach can also give you insight into which social media networks your competitors are most active on and whether there are gaps that could be filled. For example, you might notice that your competitors are becoming more active on LinkedIn compared to Facebook.

Sprout Social's competitive analysis listening tool provides france b2b leads comparative analysis of key metrics across social media, such as audience sentiment, total engagement, and share of voice. Monitor follower growth and engagement on your competitors’ social media profiles.

Also determine which types of content generate the most interactions among your target audience and how they respond to it.

Screenshot of Sprout Social's competitive analysis features such as total engagement, total unique authors, total potential impressions, and average positive sentiment.
Analyze sentiment to improve customer experience
Conducting social media sentiment analysis allows you to understand how your B2B audience feels about your brand, products and services as well as those of your competitors. Reddit, for example, is famous for people sharing their unfiltered opinions. Unearthing insights from cues relevant to your industry can help you identify gaps in brand perception that you may not have noticed.

Likewise, your team can drill down into reviews and brand mentions across social channels to gauge customer sentiment and identify recurring themes, common feedback, and issues customers may be facing. This kind of qualitative research can provide valuable insights into what your customers actually think of you.

Powered by natural language processing (NLP) and named entity recognition (NER), Sprout's sentiment analysis solution helps you easily explore positive and negative sentiment in brand mentions and conversations about you. Gain insights into what customers like about you, or which product features are most popular and why.