Generally, there are four main types of search intent?

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Identifies secondary keywords
Now that you have chosen a group, you can open it and see the keywords related to it. And use them as secondary keywords.

"Clusters" tab for the "dog food pet food" keyword list in the Keyword Strategy Builder tool.
Secondary keywords are additional keywords that you can target with the same content. To improve your chances of ranking for multiple keyword variations.

Because Keyword Strategy Builder has automatically grouped all the keywords in your list into clusters, you don't have to guess which keywords are related to your main keyword.

Now you can make sure those keywords are scattered throughout your content in a natural and useful way.

The key to ranking on Google is to create high-quality content that aligns with search intent – ​​the intention or goal of the person searching.

For example, are people looking to find out how to do something? Or are they looking to make a purchase online?


Navigation: The user wants to find a particular page. Examples of navigation keywords are "twitter login" or "nike contact".
Informational: The user wants to learn more information chinese singapore phone number list about a certain topic. Examples of informational keywords are “how to change my air conditioner filter” and “how to make organic cat food.”
Commercial: The user wants to do research to inform a purchase. Examples of commercial keywords are “best fish oils” or “purina organic cat food reviews.”
Transactional: The user is ready to take an action, such as making a purchase. Examples of transactional keywords are “buy a yoga mat” or “get an insurance quote from geico.”
When it comes to creating SEO content, it is important to analyze search intent before creating the content.