Automation of marketing campaigns is one of those mobile marketing trends that are here to stay. Every growing online retailer eventually reaches the point where it needs to automate processes. iraq whatsapp group link And marketing is often the first area to undergo the changes.
By automating campaigns, retailers can put marketing on autopilot. The data-driven insights provided by mobile marketing platforms enable retailers to track campaign performance and make data-informed decisions. Additionally, automation supports scalability, integration with omnichannel strategies, and post-purchase engagement, ultimately driving customer retention and enhancing overall marketing effectiveness for retailers.
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7. Boost Retention with Mobile Loyalty Programs
Inherited from traditional marketing of offline retailers, loyalty programs can help you attract and retain customers that prefer to shop online. They can include digital coupons, discounts, or other exclusive perks for app users.
Starbucks successfully implemented a mobile-specific loyalty program, rewarding customers with Stars they can use to earn free drinks and food with every purchase.
8. Convey Value in Push Notifications
Most retailers use push notifications to send personalized product recommendations, limited-time offers, order updates, and other information. But be careful, as if the notifications are too frequent, generic, or offer no value for your customers, push notifications can play against the retail business. So, make sure you avoid spammy or excessive notifications and deliver timely messages that benefit your customers.
A good example of using push notifications is shown by Zara. The company employs push notifications to announce new collections, provide early access to sales, and send reminders about items users have shown interest in. They leverage push notifications to create a sense of urgency and keep users engaged with their brand without being too pushy.