Don’t forget about international SEO

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Do you work with other companies? If so, you can get some links from them. Create a partner page and link the companies you do business with. Then, reach out to them to add them to your partner page (if they have one).

Guest blogs
Guest blogging remains one of the best ways to get high-quality backlinks . Most websites accept guest posts. Identify some of the best sites in your industry and send them guest post requests. However, make sure to read the site's guidelines before reaching out to them.If you serve global customers, you may want to make your native language available on your site. Similarly, the language of your website has an impact on its rankings.

For example, let's say a customer is searching for your product from Spain and has set their browser's chief vp sales marketing officers email list language preference to Spanish. Google will rank pages that are in Spanish above those that are not in Spanish. To get around this, use hreflang tags, a programming language element used to indicate that a page should be displayed to users from a specific country or language. When you implement hreflang tags on your site, you tell Google all the languages ​​you support, allowing you to serve your site to users searching in that language.

6. Stay on top of search engine updates.
Search engines make changes to their algorithms almost every day. In 2018, Google made 3,234 updates to its algorithm. That's almost nine changes per day, unbelievable!

While most of these updates do not have a significant impact on SEO, it is essential to keep an eye on the most important algorithmic changes. For example, by August 2021, Google is expected to introduce its “ Page Experience Update .”

These types of algorithmic changes have a significant impact on B2B SEO. By staying on top of search engine updates, you can better prepare your website for them and increase your chances of outranking your competitors.

As you can see, there are different types of solutions to improve your website's SEO. Don't try to implement all the strategies at first, introduce them little by little, but don't stop doing it!

The important thing is to get your product listed on third-party review sites to get some links pointing back to your website and increase the credibility of your website, using the strategies we have explained to you.

That said, make sure your product pages are optimized for search engines and have the technical SEO up and running. This way, you can ensure that your product appears in relevant searches for your potential customers, increasing your chance of closing sales and generating more revenue.

Have you used any of these strategies? Do you want to analyze your B2B SEO to make it optimal and give you the best results? Let us know how you manage your website's SEO and how you will start improving it! Success!