At this point, you need to stop and do your allocation

[Ehsanuls55]

Research conducted by the organization also found that small businesses in the United States spend an average of $30,000 per year, while medium-sized businesses (20 to 49 employees) spend an average of $60,000. Companies with more than 50 employees spend more than $100,000 annually.

Of course, market differences and other factors that can influence these figures must be taken into design directors managers email list account, but the question remains the same: How much should you invest in Social Media Marketing?

before you decide how much of your budget should go to this particular item. What should you do? Analyze your customers and determine how social media can help you achieve your sales goals.

Here's an example. If a significant percentage of your sales come from doing business online, it makes more sense for your brand to be featured on social media rather than in print, television, direct mail, or other marketing channels.

Now, this year’s CMO Survey , which collects and disseminates the opinions of the world’s leading marketers to predict the future of markets, monitor marketing excellence and improve the value of marketing to companies and society, recommends that the percentage of the marketing budget spent on social media be broken down as follows, over the next five years:

B2B product sales: 16.6%
B2B services sales: 20.5%
B2C product sales: 20.9%
B2C services sales: 24.7%
You can use these percentages as a benchmark for your business and adjust them based on your resources and needs.